I accidentally created a $10k/month cold pitch & you can buy it on Gumroad.
this cold email unlocked my freelance success…
What’s different about copywriters who make 8 or 9 figures? Is it the number of hours they put in? Is it the result of creating on social? Is it because of their network or connections? Or is it because of their strategy?
Well, it’s everything. Literally everything.
I noticed an exponential decrease in project requests when I stopped posting regularly on LinkedIn.
I also saw a decrease in big-ticket projects when I stopped actively contacting prospects via cold emails.
The only thing that kept me going at this point was the connections I made.
But, there has been one message that worked like a Swiss army knife on social, emails, and everywhere else. It just never disappointed me.
It took me almost 100 failed experiments before I came up with my first $10k pitch.
Before that, I used to get almost 50–100 rejections on my applications every week. I was desperate and knew that I needed to update my strategy to get a response.
Constant rejection and failure helped me crack my first $10k month.
I am selling it on Gumroad for $10, but I’ll raise prices soon.
Grab it while it is still $10. Because this $10 can help you dig your way towards $5k, $10k and much more.
(Full refund if you don’t see results after actually using the pitch for a few months)
How my consultation student tripled her freelance income in 3 months?
the doers vs. the procrastinators
I had a consultation call with Maria John around February, and she told me how she was struggling to get high-ticket projects.
When I saw her sample work, I told her she didn’t need a better portfolio or more experience. She needed more confidence. She needs to charge more. And she needs to reach out to the ‘right’ clients.
In that call, there was no magic. I just told Maria the same things I’ve been telling people around me since the beginning. BUT, she actually worked on it, got out there, and grabbed a $1500 project.
This message will always be special because she was my 3rd consultation student, and I feel proud of her.
In this world, some people continuously complain about how things never work in their favor, so much so that they become blind to the opportunities around them.
And some go out and change their reality. Maria had a choice: either go work full time and give up on freelancing for a while, OR she could go all in.
Looks like she chose the latter and nailed it.
There are not many people like Maria. People who do what they say they will, people who act on their plan, and people who change their circumstances.
It takes work to change things all of a sudden. She was at it for 2 years, and it just took her 3 months to change everything.
I requested if she could share what worked for her and she agreed. (exclusively for my newsletter readers)
1. Which platforms do you use to find clients?
I mostly get clients through referrals and networking through online communities and LinkedIn. It used to be the tiresome cold-emailing but based on recommendations from two consultants, Kanika and Keyur, I switched to this strategy, and it’s been career-changing.
2. Which popular platforms don’t really help you find a big client? (contrary to how they are advertised online)
To this date, I use google drive and portfolio links to sell, and it’s what I always recommend to newbie copywriters.
Any freelance marketplace (Fiverr or Upwork) is something I don’t recommend since it’s overcrowded and overwhelming.
Note: This cold email helped me crack my first $10k month. And I am selling it only for $10. Grab it before I raise the price after my first 50 sales:)
3. What was your pitch?
Believe it or not, I didn’t have a pitch. I didn’t even have my offer ready.
Three years ago, I worked with Grace Heerman, and seeing how she worked transformed how I handled my clients.
I adapted it to make it a big 3–6 hour ‘strategy workshop’ — where I dive deep into understanding and figuring out the client’s target audience, service offerings, visions and goals, content pillars, and so much more.
In April 2023, I began receiving requests for content strategy. While I always did content strategy for my clients, I never thought to keep it as a separate offer.
So I decided to test it.
I came across a post from a business coach in my network — he needed help figuring out what to change in his content plan. I told him upfront that I was testing out this offer, and we decided to exchange business services.
I sent him this initial 2000-word document to help him:
a) understand what needed to change with his current content plan
b) what was working for his content across his platforms and what wasn’t
c) a step-by-step plan of what the next few months should look like for his content.
And in the next week or so, he contacted me to hire me for further content strategy.
I sent the proposal in a ‘Google doc.’ Believe it or not, he agreed, and within a few days, I had my deposit.
We conducted the strategy workshop for him, and because he really enjoyed the process, he asked to continue working with me on his website copy.
So, I basically did upselling without actually pitching anything but just providing value.
4. How do you think your process changed over the last few months that helped you make a significant shift?
I was getting severely burned out from pitching and knew that my sales strategy had to change this year.
This is why I made this quest to figure out networking and connecting with people online and in person.
I have realized that I can help provide value to people even through simple comments and suggestions, as a reply to a comment or DMs and learn so much.
And as a result, people around me realize that their problem is something that I can help them solve.
And not just solve their problem, but solve it really well.
I’m essentially able to make a sale without the selling.
Something that also helped was getting mentored by people who are much better than me. Kanika sent a lot of advice and resources my way, and Keyur helped me figure out how to network and add better value to my offer.
5. Any advice for writers still stuck in $200 projects?
It all comes down to 2 things -
Positioning, and
Figuring out how you help a prospect.
How can you help a client, and what makes you different from anyone offering the same service? Because you can’t send a prospect, “Hey, I’m a website copywriter like the thousand people crowding your DMS.”
- Communicating your value:
The main thing would be figuring out your positioning, nailing down your offer, and adapting it for a prospect.
By communicating how you can help them, whether by identifying their problem or presenting a case study where you helped another client solve that exact problem, you’ll be able to prove your value.
- Breaking down your income goal
The third thing would be breaking down your monthly target goal and figuring out how many projects you’ll need to get to make that goal. You can’t compare your income goal with what other copywriters in your niche are earning because comparison will be the death of your career.
- Investing in yourself
And finally, investing in yourself. Whether it’s time for learning or money in tools and people who can help you get where you need to be. This is the first year I’m properly investing in this, and I’ve already gotten back that investment tenfold.
Woah, that was inspiring. I can bet you got much value if you read till here.
Apart from all the golden advice Maria gave above, you can’t deny that you need a pitch that makes your life easier.
A good cold email helps you make $$$ in your sleep. It’s always worth the investment.
This cold email helped me crack my first $10k month. And I am selling it only for $10. Grab it before I raise the price after my first 50 sales:)
